Brand

Accenture

The client

In the Wiki of today you will find Accenture describe as an Irish-American professional services company based in Dublin, specializing in information technology (IT) services and consulting. But in 2019 when I walked into their offices in NOHO I had no idea of what they consulted or what was their deal. I was little over a month in New York when I started learning about the C-Suits, Fortune 500 and the Accenture's way, optimization in every space you can imagine, most likely before you can imagine it.

Working in Accenture for 4 years gave me the opportunity to sit in the front seat and experience the real world of defending your ideas, your narrative, your adaptability to clients as different as Disney and Bristol-Myers Squibb. While managing expectations with teams of over 20 people.

Be The Jungle

My First project with Accenture started by the end of the first quarter of 2019, a large 3-day corporate event held in Boston to bring together executives and client leads from around the globe. In tandem with a full Production Studio and several other branches of the company, we worked to create a truly 360 immersive experience over several months.

During three months we worked in a secret room. A pretty selected team inside this small new design branch call "The POD" needed someone to bring their vision to motion, help define how the brand moves was my task and while waking out of Accenture in 2023 the work done in here was quoted as a mayor influence for the step Accenture's brand was about to make in 2020.

A significant memory I hold from this project is receiving my first negative critique. In our initial meet with the POD Creative Director, he expressed confusion about why I implemented this "echo" effect which was absent in the rest of the project, indicating a distinct alienation amongst the products. As observable, the "echo" effect somewhat persisted and was incorporated throughout the project. For a more detailed examination of this project, click the link provided below.

This link.

pre rebrand graphik

Brand expansion and mantainece

The biggest job in every brand isn't creating. It's maintenance, the constant development of the brand, bending the tools and expanding any tool kick, adapting to real life situations and seem how far can the brand go, where it goes, and if it still feels like the same brand.

Good Design helps tho. :)

2020 ACN Re-Brand

In 2020, Accenture launched a global brand refresh, which included a new look and feel, new brand messaging, expression, and purpose. Rather than just role out new creative, Accenture wanted to train their people on both the new look and feel, as well as the messaging and important of brand. The POD was tasked to build a training for all 550,000 people at Accenture, as well as their contractors, agency partners, and all those who would need to use the brand in their jobs.

The biggest challenge? Building the training parallel to the brand being developed. This lead to a very collaborative and iterative design process with Droga5 & Landor, and allowed the POD to give real time feedback on using the new brand assets and contribute to their development.

Internal Experiences

Internally The POD had space for experimentation, for activities and internal culture promotion. This are some of the pieces created for different objectives.

Innovation

At Accenture, adaptability is critical; being part of multidisciplinary teams allowed me to grow in areas I never expected.

Life Trends

Fjord, Accenture's innovative division, annually delves into the changes in technology, society, and economy that are influencing our interactions and lifestyle. It serves as a resource for businesses, unveiling shifting human necessities and patterns, and directing them towards creating impactful experiences and services.

Here's a glimpse at the 2022 and 2023 releases, where I was the lead animator. In the 2023 installment, we had the chance to explore fresh technology and applications, occasionally yielding unanticipated outcomes in our aim to let the machine drive under our direction.

Primary display projection

I was deemed critical in enhancing the brand's reputation and its extension to fresh territories, consistently maintaining the core values of our brand.

Here is a showcase of visuals for events and conferences. Now, events are in-person and online; here, you can see banners, speakers, lowers 3drs, dynamic transitions between presentations and title cards, keeping a fresh look and expanding Accenture's brand into new places that take care of the moment's need while staying within a tight, cohesive brand space.

Preserving a brand appears somewhat monotonous elsewhere. At Accenture, however, the quest for the perfect aesthetic is alive. There's room for an abundant variety of styles and appearances.