Brand
Formato
What's formtato?
I co-founded Formato in 2021 next to a group of inspiring people scattered across the globe, connected by talent and culture through Discord and social media.
In a few words, it is a brand n' animation studio.
We created a brand to evoke a sense of rhythm and movement while maintaining a balance between order and chaos. Playful and robust, each image has a strong sense of motion, keeping an expressive and dynamic look & feel. Graphics inspired by post-deconstructivism and brutalism, among other movements.
Logo animations
Series of internal work.
Texture Generation through AI
Testing is crucial for staying updated with trends and technologies. Our unique testing approach involves blending and post-treating renders with a Video AI Generator. This helps us test colors and create secondary content from a primary product. We then blend and post-produce it to expand our brand and showcase Formato's techniques.
Formato Brand Experiments
The glitch in the simulation, the spark of sentience in the artificial sunset, digital alchemists, the binary void, neonmyths, drinking hyperreality. Playing with perception.
Moving Posters
A series of static Poster that moves, and moving posters that can be static.
