Campaigns
Player Pass
The client
We helped build the foundation for Burn Ghost, a venture-backed casual gaming platform where fast-paced games meet big rewards. Think arcade classics sprinkled with modern crypto and a thriving community.
The need
There was a vision: fun, accessible games + crypto rewards, But the lacked of a cohesive brand identity and captivating lore. With a blank slate we partnered with them to craft a visual language and rich backstory that resonated with their target audience.
Process
From an inicial presentation showing sketches and description for three ideas and a early pivot to a fourth direction, in close collaboration with the client internal team we develop a line of consoles and a solid concept around them and the need of owning one in order to play their games, the console as the game pass.
Outcomes
Our branding efforts extended beyond the console. We designed complementary visual assets like videos, posters, banners, and stickers.
References
We cast a wide net for inspiration, using Pinterest as per usual, plus Adrian Frutiger's "signos, simbolos, marcas, senales" and Dieter Ram's "Ten Principles for Good Design" served as timeless design anchors. Using Figma Jams, our global team (16+ members across 5 countries) explored exploring everything from tarot cards to action toys. But ultimately, the winner was a playful lineup of retro-inspired consoles, with the potential to grow and evolve alongside the Burn Ghost universe.
A little AI nudge here and there helped us in the creating of an old new console.
Clear Direction
After defining a direction the real fun starts.
Let's Burn the Ghost!
During one of our weekly meetings, an idea sparked. To create an "action figure" of the brand's mascot, the Burn Ghost, for all those who wanted to be a part of the family. The figure was created and burned as a symbolic gesture. We released the pass for free minting, and it immediately sold out, becoming the highest-volume digital collectible on the OpenSea digital collectible marketplace. We also incorporated the figure into a series of visual sequences to complement our vision and work for the NFT NYC event.
Execution
For this simulation, the team used Houdini, a high-end 3D software specialized in simulation.
Final piece.
After going through several iterations and applying some post-production magic, we arrive at the final rendering.
Collateral
We design a series of collateral material to spread around as needed. Helping connect the dots.
Consoles
From sketches to model and there to 360 renders. Multi views, colors, lights and shots to promote the product and have a look to the minor detail.
WIP
Boxes
Have you ever seem a console without a box? Me neither, so here is the box!
Close ups
Credits
Studio
Formato
Creative Director
Carlos Hidalgo
Producer
Nicolas Berzin
3D
Carlos H | Terry Williams
Designer
Iris Dordio
Symulation
Dyne | Carlos n' Roberto
