The client

From nameless nomad to Workday whisperer, Ooloo found its voice with Formato. We ditched the jargon, brewed a warm, reliable brand, and crafted bespoke solutions that make Workday smooth sailing for clients. Now, Ooloo's not just a consultancy, it's a trusted partner, guiding complex journeys with the ease of a perfectly steeped cup of tea

Roll

As a CD in Formato, we engaged in an end-to-end re-branding of Ooloo including renaming, developing the brand strategy and positioning, visual identity development, tone of voice, UX design, web development, and go-to-market presentation for a B2B IT Consulting firm that operates in the enterprise resource management software space.

The non lucky ones.

A Flexible brand

I belief in adaptable brands, we designed a logo that bends and moves smoothly. Its core concept, a group of people working together, takes root in a versatile form, ready to fit any digital nook. Capable of morphing into an expressionist face, showcasing the unique personalities that come together to create a vibrant brand symbol.