the client

Accenture, a global professional services giant, helps businesses thrive in the digital age. Founded in 1989, it boasts over 550,000 employees across 120+ countries, offering a vast array of consulting, technology, and operations services. From crafting digital strategies to implementing AI solutions, Accenture empowers clients to transform and stay ahead of the curve.

The need

Project Avatar is Accenture internal program to integrate and upskill employees on the metaverse and VR technology. Our team was asked to craft a creative campaign for the program.

Concept

Play your Ideas to life. Looking to invoke imagination, possibility, and the childlike sense of wonder that VR could bring we used Illustration along side photography as natural way to bring the idea of “creation” alive visually, but not to lose the humanity.

Motion

I led the brand's motion design. Crafted a dynamic language, from animations to transitions, that captured the essence of Accenture and its VR journey.

To Keep a warm feeling full of craftsmanship we used mix of low frame rate and some frame by frame animation and 3D animation.

Guidelines and toolkick

We develop a guidelines with clear direction on how to use the design assets and how to recreate the felling going from your common CMYK direction down to motion design "how to" with step by step indications, along with files that facilitate the creation of content for the campaign for any other Accenture employee.

Outcome

Sed ut perspiciatis unde omnis iste natus error sit voluptatem. Ut enim ad minima veniam, quis nostrum exercitationem ullam corporis suscipit laboriosam. Neque porro quisquam est, qui dolorem ipsum quia dolor sit amet, consectetur, adipisci velit.