The client

Forget dull dime-store baubles. Zigleys isn't just hair jewelry; it's an anthem of self-love crafted in diamonds and gold. Founded by Daria Dana, who grew up navigating the double bind of societal bias and her father's unwavering belief in Black beauty, Zigleys is a testament to the magnificence of locs, braids, and twists. Each piece, handcrafted by artisans, is a celebration of your heritage, reestablishing your royalty.

Luxury, unapologetically Black, built to last alongside your confidence. More than adornment, Zigleys is a movement, a glittering mirror reflecting back your rightful shine.

The need

More than just product shots, Zigleys craved visuals that captured the essence of their brand, the stories behind the designs, the craftsmanship, and the joy of adorning your crown with luxury.

Process

Small team, big vision. Led by El's artistic direction and cinematographer's eye, we brainstormed, revised, and refined. The result? An art vision that set Zigleys ablaze.

Outcome

Our goal was to make viewers feel something – the confidence of wearing a crown, the joy of self-expression, and the beauty of Black heritage. Working hand-in-hand with Zigleys, we crafted visuals that reflected their vision bought their story to life, amplifying their brand on social media and resonated with their community.