Experience/events
Accenture
The Client
Accenture is a global professional services company, helping the world's leading organizations unlock their potential through strategy, consulting, digital, technology, and operations. They boast over 740,000 employees serving clients in more than 120 countries, making them a true titan of the industry.
The need
Accenture prioritizes staying connected with its global network and showcasing its expertise through diverse annual events, this are some of the events I formed part of, across a large variety of teams.
On average, Accenture hosts over 50 large-scale events annually, attracting thousands of attendees worldwide. These events play a vital role in shaping the company's image, fostering industry dialogue, and solidifying its position as a leading force in the global marketplace.
Be The Jungle
A 3-day corporate event for a global Consulting and Tech company transformed into "Be the Jungle," an immersive exploration of adaptation and disruption. We collaborated with a Production Studio and internal teams for months to craft a 360-degree experience mirroring the company's new, dynamic business landscape. From illustrated guides to captivating animations, every touchpoint, from branding to meticulously designed spaces, resonated with the animal metaphors and the call to embrace change. This strategic event, veiled under a decoy brand until the dramatic reveal, proved the power of immersive storytelling and collective creativity in fostering a culture of adaptability within a global organization.
To help guide attendees through the 3-day event, they were given field notes. This book was 100+ pages with all the information they needed - schedules, cohort information, in depth write-ups about all vendors and speaker. Guests received a version personalized to their cohort
We designed a vibrant and engaging experience that brought the event's theme to life. The use of stroked outlines of animals over bright jungle scenes allowed attendees to feel like they were "being" the jungle, adapting to their surroundings just like a business must survive. The team developed a set of animals that embodied specific traits of adaptation and survival and built on this idea to influence the attendee experience.
Each attendee was sorted into one of ten animal "cohorts" through a survey and experienced the event with their cohort. The attendees competed to earn the most points by the end of the event, both for their cohorts and individually, and points were awarded for attending sessions, breakouts, interacting with vendors, and various other activities.
The team also worked tirelessly to transform the hotel into a jungle with imagery, plants, graphics, and videos. Working directly with the company staff to plan the show's second run and design all presentation materials, from kick-off videos to technical presentations, group chants, and leaderboards. The team also created assets for two evening events outside the hotel, including location design, menus, and awards. They even designed a children's book-style storybook about the company's journey, tying it into the event theme. By the end of the event, the team had produced thousands of pieces of collateral, including a website and app, a 100-page guidebook, staff shirts, scores of signage (print, animated, and static), vendor booths, and ten versions of all swag, including bags, stickers, guidebooks, and name badges.
Note
A significant aspect to note is that dynamic typography has been at the core of the Accenture brand since this event took place.
DLC n' GLC - Global Leadership Events
Over the years, I've been part of numerous events, assisting groups in crafting a complex panorama over various formats. This showcases some of those instances, requiring an extensive range of visual tools for a detailed set of situations and periods.
keeping a safe obsecion
Globalcitizen
Being a worldwide entity, Accenture played a significant role at the Global Citizen Festival in New York City. We contributed towards crafting visuals, displays, and twin information stations for attendees to explore and understand more about Accenture and the 'Let There Be Change World Tour 2022', a unique concept developed internally, also featuring a line-up of expressly designed tees for benefactors, which garnered positive feedback.
This occasion was a joyous day of first-rate tunes and addresses, affording the audience the chance to engage in collective efforts. By the time dusk fell, everyone was absorbed in dance, reveling in the splendid performances.
Here a picture of a happy costumer :).
Life Trends 2022
Accenture Song's Life Trends is an annual report that explores the evolving desires and behaviors of consumers, predicting future trends that will impact businesses and society. Through in-depth research and engaging storytelling, it pinpoints emerging social, technological, and environmental shifts that will reshape our experiences and expectations. Think of it as your compass for navigating the ever-changing landscape of human lives, helping businesses stay relevant and consumers prepare for the exciting (and sometimes paradoxical) twists and turns of the future.
Life Trends 2023
In 2023, the prevailing trend was around AI, and we tailored our strategy based on this concept, integrating emerging technologies and manifesting products with unforeseen outcomes. We got the opportunity to venture into novel technology and software, occasionally leading to unexpected results in our pursuit to let the machinery operate under our guidance.
We combined fine-tuned AI with expensive, clean layouts to create a museum-like experience.
